3 Signs You’re Ready to Level Up With a Social Media Manager
Keeping up with social media while running a business is no easy task. There is a certain finesse required to balance the skills of inviting a cold audience in while keeping a warm audience moving toward the sale, all while staying on brand.
Spending all of this time trying to figure out a strategy that will work can be: Overwhelming. Intimidating. Frustrating. What’s a business to do?
The natural next step, of course: Automation.
A social media manager can be the answer to all of your time and strategy problems, but before you start seeking out agencies, I need you to ask yourself this question:
“Am I ready to take this seriously?” Be honest with yourself.
I understand the appeal.
…but there are a few crucial things every business owner has to accomplish before passing accounts off to a contractor. And if you’re ready…really ready…you’ll have no problem zipping through this checklist.
Are You Ready to Communicate?
Listen, we might seem like magicians to you. Yes, we can pull impactful graphics and captions that convert out of thin air. We can skyrocket your analytics and we can customize a strategy that will meet your goals, but we cannot read your mind.
Social media managers work with content creation and visibility. We optimize your social media footprint, but we are not branding experts.
When it comes to your business, you need to know your own branding and have a well developed voice for your communication. Do you know who your target audience is? This takes experimentation, market research, and paying close attention to your analytics
If you are still struggling to clarify, I highly recommend working with a branding specialist before hiring any other content creators or social media managers.
You also need to know what you hope to accomplish with your social media accounts. Are you looking to grow a following to encourage brand deals? Do you want to build a community? Are you strictly concerned with funneling your audience to your website or an email list?
We can go over your options, but we cannot put together an effective strategy without understanding your goals.
Are You Ready to Trust Us?
Listen, I know it’s scary, but it’s time to relinquish control to the professionals.
The quickest way to get a Notice to End Services from a skilled social media management agency is to micromanage the work of their creators. If you want the freedom that comes with automation, you have to be ready to hand over the reins, while you focus on the high value tasks that keep your customers coming back.
Trust the process. Social media managers are skilled in creating strategies and analyzing the data until we find a system that works for you.
Give your social media agency the time to research the information aimed at meeting your goals; and don’t panic when the trial and error takes dips and turns until we find the sweet spot.
Then sit back while we tweak your strategy to perfection.
Is Your Budget Ready to Outsource?
Before considering working with a social media agency, you should ensure that your business is generating enough revenue to afford the extra expense, and then allocate a budget specifically for social media. Avrah Virtual’s Social Media Management Packages can range according to the level of content your business requires.
The best way to discuss pricing and put together a customized package is to schedule a discovery call here.
Social media managers naturally want to see your accounts exceed your goals. It’s vital to the effectiveness of an organic social media strategy to understand that it takes time and consistency.
All you have to do to see that our working relationship gets off on the right foot is to show that you are also committed to the process as well. If you can show up with clarity and communication and give us access to the necessary information, we will get the job done.
Ready to take the leap? We’re here to help you through each step. You know to do, book a call today!