You’re looking to increase your sales. You’re tired of people unsubscribing to your email list. Your email marketing strategy is less strategy and more send-emails-when-I-think-about-it.
What can you do?
Check out these 5 strategies to help increase sales through your email marketing.
Know your audience
We think we know our audience, right? We spend time cultivating that ideal client in our head.
- Demographics
- Accessibility
- Habits
- Motivations
- Interests
- Tastes
But then we end up with clients who didn’t fit that mold that we created for the ideal client. Occasionally, we have to take stock of who are ideal client is and who our actual client is. When we compare those two details, we can look at other factors. Until you know who your actual client is, your success will be minimal.
Be real
Audiences know when you’re not being real with them. You have to be authentic in your personal character and in your sales. During the COVID-19 outbreak, many business owners avoided talking about it when sending out their emails. They theorized that not talking about the virus would be a relief for customers; in reality, it feels inauthentic to the conversation. Sometimes, we have to talk about the hard stuff. Sometimes, we have to address the elephant in the room. Your clients want to know who you are. They buy from people they trust in. So be the person they can trust by being real.
Keep it respectful
You want to be respectful of your audience. That happens in a few ways.
Respect their time
Avoid sending out lengthy emails. Keep them short. Also, keep them on a schedule that doesn’t overwhelm your audience. Sending out one email a day is not a good idea unless you have a time-sensitive offer that really needs that schedule.
Respect their interest
Consider segmenting your audiences, so your emails go to those who actually care about what you’re selling. Unless circumstances dictate it, you wouldn’t send out property listings in California to someone who lives in Nebraska. Segment your audiences, so you direct your emails to the audience it most applies to.
Respect their understanding and interests
You may be an expert in your industry, but your audience may not always connect with the language you use. Keep your emails clear for your audience, but be sure you address their interests. Why should they be interested in your offer? Be direct and clear in what you’re trying to sell.
Respect their device
Make sure your email is accessible and friendly on all devices, including mobile, laptop, and other devices. Audiences are using many platforms and switching on occasion, so make sure your email is designed to be accessible on all platforms.
Design with style
Print marketing is not bland or boring, and your emails shouldn’t be either. Design your emails with clarity, branding, style, and flair. To increase clarity, use headers and bullet points. Add your brand colors and/or your logo to the email. Create style and flair with trends like adding memes to your emails. Do it! Keep it fun and interesting.
Check accessibility
There’s nothing worse than sending out an email only to realize a link doesn’t work. You have to immediately send out another email, and you look unprofessional. We suggest that you check your emails to ensure the email and all of the components within the email work properly. We also suggest using a screen reading service to hear what your email will sound like when used by individuals who use those services. If you include emojis, a screenreader will read those. Read about what a hassle this process is for individuals who use screenreaders. Keep emojis simple.
That’s a lot to do.
Yes. Email marketing takes a lot of strategizing to do it well. That’s why Avrah Virtual is here to help. We will discuss your needs before creating and implementing a strategy that works for you.
Let’s connect today!