Blogging for your Business: What you need to know
2020 gave us plenty of challenges, but if you’re ready to elevate your business in 2021, blogging is the perfect challenge.
Previously, we shared Blog Strategies for Business, which includes helpful strategies to start blogging for your business. Here, we will go into what you need to know to get started blogging and how you can maximize your blog to lead to sales.
What is blogging?
Blogging for your Business
Blogging is the action of creating a blog. Blogs have morphed since they began in the 1990s, but they have always served a similar purpose: to share information online. While that information can be thoughts, ideas, and random musings of the owner of a website, it is also information an entrepreneur, non-profit, or business wants to share. Blogs can link to a product or service that the owner has to offer, making them a valuable sales tool when used correctly and well.
The best blogs add value to the reader. For example, a hair care professional may have a business blog about what not to do when coloring your hair. Ultimately, there will be a line or two with a link to the professional’s coloring service.
How do I get started?
If you’re ready to get started blogging, you should consider strategizing. Consistency is key to successful blogging. We suggest weekly blogging. Each month, consider what you will blog about each month. A few strategies are VIES and BLOGS:
- Value (provides value)
- Instruction (instructs or guide)
- Evaluation (evaluates practice/product)
- Sales (leads to sales)
- Beneficial (provides benefit)
- Logistical (well organized)
- Operational (immediately useful)
- Gradual (gradually leads to sales)
- Scalable (can be scaled)
There are a lot of cute ways to think about blogging, but it comes down to producing quality content that your audience will value.
From your blog, you can create email and social media content that lead to your blog to maximize traffic to your blog.
What’s the anatomy of a blog?
The anatomy of a blog is simple.
- T1 (title of the blog–should be catchy, clear, and not a complete sentence)
- FI (feature image–should be an image that relates and interests audiences)
- Introduction (short synopsis of pain point/idea/concept to connect to audience)
- I1 (image to connect to audience)
- H2 (subheadings with content to clarify ideas–repeat these as needed)
- H3 or H4 (subheadings if over 1,000 words or 1,500 words respectively)
- CTA (reiterate purpose and call audience to action)
That’s an extremely simplified version of a blog so use it as a guide to get started only. Better yet, connect with us at Avrah Virtual where we can do the blogging for you.