How to use Tik Tok to grow your business
Tik Tok has surged forward as a great tool for entrepreneurs and business owners. Whether you’re trying to get your name out there as an influencer or trying to add value for your audience, Tik Tok is a perfect platform! Today we’re going to talk about how to use Tik Tok to grow your business.
What is Tik Tok?
Unless you’ve been under a rock for the past 6 months, you know that Tik Tok is an app. But many people don’t really understand the function of Tik Tok. Tik Tok is a form of social media platform used to make short (3-60 seconds) videos. There are tons of Tik Tok videos that are fun: dance-a-long, sing-a-long, comedy, etc., but Tik Tok has emerged as a leader in delivering quick, valuable content.
Who uses Tik Tok?
Admittedly, Tik Tok was created by and for younger audiences; however, like most social media, Tik Tok is shared across other social media. Tik Tok videos are shared on Instagram and Facebook regularly. That means your content is seen by a large audience! Your goal as an influencer, entrepreneur, or business owner is to have more traffic because increased traffic means increased sales.
What industries benefit the most from Tik Tok?
There are several industries who would benefit from Tik Tok, but there are some industries that are already seeing massive success from using this platform.
- Influencers
- Artists
- Musicians
- Chefs/cooks/restaurateurs
- Health and wellness professionals
- Product sales professionals
- Mechanics
- Plumbers
- And more!
How can I use Tik Tok for my business?
If you’re ready to join the Tik Tok revolution, we suggest these 4 steps.
Step 1: Map out your goal and action steps
Are you trying to sell a product or service? Are you trying to add value to your clients? Are you trying to increase your following? Whatever your goal is, determine what action will lead to that goal. If you’re trying to sell a product, you need to show how that product benefits the user. If you want to teach your audience something (adding value), you need to share something that they might not already know.
Step 2: Storyboard and practice your concept
As much as Tik Tok and other social media platforms may look spontaneous, most often, it’s been rehearsed in some way. Storyboard your ideas (remember–3-60 seconds!) and then practice staging each aspect. Check your lighting and sound. Practice a few times to see what works and what doesn’t.
Step 3: Record and edit
Tik Tok has some great features for recording and editing. You can record whatever your camera can see. If you have areas staged, you can easily flip back and forth. Once you have all of your pieces recorded, Tik Tok has a wealthy array of options to edit. You can edit each clip, add music, texts, stickers, motions, and more.
Step 4: Hashtag and publish
Once you’ve edited your video, you will be able to post. Before you post, make sure your video is exactly what you want it to be because you can’t edit after you post. Add a short caption and focus on your hashtags. Tik Tok gives you hashtag suggestions, so simply use the # and start typing hashtag ideas to see the suggestions and the amount of times that hashtag was used.
Tik Tok is a fun, quick way to get ideas out and then to share them across media platforms. If you’re in need of Tik Tok strategizing, contact us at Avrah Virtual for help!
