The Clubhouse App: Is it worth it?
Last year, there was an explosion of chaos that took over the world.
No, we’re not talking about COVID-19. We’re talking about the Clubhouse app!
If you haven’t already heard of Clubhouse, it’s “a new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.” It started in April 2020 but in only a month, it was valued at over $100 million.
How does it work?
Clubhouse is on an iOS platform, so it has to be used on idevices (iPhone, iPad, Mac). The app is audio-only, which is very different for most apps that tend to focus on the combination of words, images, and video.
Why is the Clubhouse app such a craze?
By functioning in an audio-only format, Clubhouse takes storytelling to the same place it was hundreds of years ago–in the voice. Think about your favorite stories. You can read them, but when we hear people’s stories, we connect with them in a different way. Given the pandemic, there were not a lot of new movies or television shows that came out, so Clubhouse gives a level of entertainment through the stories we hear.
It’s also changing the way business owners share their stories. In 2020, we became a virtual world, but with voice only, we don’t have to worry about what we’re wearing or how we look. We only need to have our story ready. We can be funny or sad; we can be vulnerable or stoic; we can be who we are without worrying about our outer appearance.
Is Clubhouse worth investing in?
Ultimately, Clubhouse is another platform to share ideas and to listen to the ideas and stories of others. So is it worth investing time, effort, and energy in?
Probably. Like Tik Tok (which I took my time using), it’s a place where some people will gravitate towards while others will not. As a business owner, you can use Clubhouse to share your story or to listen to the pain points of a wider audience.
If you need someone to help advise you on a content strategy and guide you through apps like the Clubhouse app, book a call with us today!