How to generate leads through Instagram messages

• You have an active Instagram account. 
• You engage your audience regularly. 
• You’ve maximized every aspect of your IG account. 
• Your Instagram account looks great and functions well.
• You’ve made it. 
• You only have to update content from now on. 

Right?

You can, but you shouldn’t.

Instead, take your Instagram account to the next level by generating leads through IG messages.

The FB and IG connection

FB and IG are very intertwined at this point, so what you do on one can easily be shared onto the other. However, some features for IG actually start on FB. You can create custom audiences in FB that will target IG users who are similar to your FB audience. That process makes it even easier for IG to identify users who will be interested in your content especially if you’re looking to create an ad. 

We’re going to focus on free methods today!

Using DM to engage with your audience

It is difficult for a brand to cut through the IG noise and entertainment, which is why it’s so important to take that next step by engaging directly with your audience through DM. 

One of the first ways to generate leads through IG DM is to decide on a campaign. 

Figure out what you’re willing to use to gain brand awareness, attention, engagement, and leads. If you were using direct email marketing, you might use a freebie. In an IG DM campaign, you might use a contest or promotion of a service. It’s the same concept, but you’re going to make the audience do the work!

Contests and promos in their DM  

Instagram is a great place to host contests and promotions as part of your content strategy. In doing this, you not only generate buzz around your business, you also spread your brand to many more people. 

For example, a restaurant might have a contest where they DM customers to post a picture of them eating their favorite meal at that restaurant. They may get points for posting on their story, how many likes they get, how many tags they have, and so on. The more action they get, the more chances they have to win. Or you could make it a blind draw for anyone who entered the contest, which would simplify the process on your end but make massive engagement less appealing for the players. 

This type of word-of-mouth advertising starts in the DM for your audience and creates a more direct relationship with your clients if you focus on them and their connections. You’re creating more buzz around your business and forming loyalty by engaging and communicating with your consumers and leads. 

Keep in mind that you need to maintain a delicate balance between engaging with your audience, while not overdoing it or spamming them. Too much of anything will make anyone frustrated and not interested in your brand. 

There are many other ways to start showing up in IG DMs. If it all sounds too complicated for you, or if you don’t have the time to make it happen, contact us at Avrah Virtual to help!